If you’ve ever been to NYC for any significant period of time, it’s impossible to ignore the abundance of takeout pizza joints through out the city, and further, that every joint uses the exact same generic pizza box design with generic “pizza shop” logo printed on the top. And I mean, THE EXACT SAME BOX.
Why has some entrepreneur not partnered with the manufacturer of these boxes to monetize the beautiful advertising space on top of the box? I’m not talking about long term ad campaigns with a big “Macy’s” or “HomeDepot” logo on the front, but instead, timely blitz marketing efforts with distinct calls to action.
If you want to advertise an upcoming concert, the late night pizza munching 20-35 year old bracket seems like a pretty good target market. Or, if you’re a mobile web/application company like FourSquare.com, why not run a blitz campaign that encourages users to “check in” at their favorite pizza joint?
Has anyone tried this before? Is anyone doing it currently?
In order for online companies to advertise offline it's going to have to be very direct in order to make sense, this does seem to be one way to be direct, especially with the foursquare venues tie. Could definitely be interesting.
Does Chicago have an equivalent?
http://allenburt.org allenburt
Haven't noticed the same opportunity in Chicago. I seriously think there is one company that supplies the entire demand for “generic pizza boxes” in NYC, and that distinctive logo is recognized by everyone in the city. Fairly powerful branding that derives no benefit to anyone – seems like there is should be an opportunity there.
@BSrivastava like it. Thx! They had beer back then right? 13 hours ago
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Monetize that Pizza Box
If you’ve ever been to NYC for any significant period of time, it’s impossible to ignore the abundance of takeout pizza joints through out the city, and further, that every joint uses the exact same generic pizza box design with generic “pizza shop” logo printed on the top. And I mean, THE EXACT SAME BOX.
Why has some entrepreneur not partnered with the manufacturer of these boxes to monetize the beautiful advertising space on top of the box? I’m not talking about long term ad campaigns with a big “Macy’s” or “HomeDepot” logo on the front, but instead, timely blitz marketing efforts with distinct calls to action.
If you want to advertise an upcoming concert, the late night pizza munching 20-35 year old bracket seems like a pretty good target market. Or, if you’re a mobile web/application company like FourSquare.com, why not run a blitz campaign that encourages users to “check in” at their favorite pizza joint?
Has anyone tried this before? Is anyone doing it currently?