Category Archives: Business Development

Take the Money and Run: Vibram Five Fingers Shoes Case Study

By Allen | Published: May 9, 2010

Take the money! Don’t try to reposition your product so that the intended customers use it as intended. But learn where and why you are succeeding, then adjust. ~ Guy Kawasaki (paraphrased from The Art of the Start) Vibram Fiver Fingers, the ridiculous-looking reptilian like footwear, have been idolized in the running community as [...]

Also posted in Entrepreneurship | 2 Comments

When seeking partnerships, lose your pitch and perfect your question

By Allen | Published: February 4, 2010

What’s more important than perfecting your pitch? Perfecting your question. Forming strategic partnerships, especially early on, can be the catalyst necessary to take a new business from year 1 to year 2. However, pitching a potential business partner can be tricky, especially if they are an industry incumbent and you’re the new guy on [...]

Also posted in Entrepreneurship | Leave a comment

Why Consultants Need an Internet Presence

By Allen | Published: December 29, 2009

“But, we’re in the relationship management business. We don’t need a strong internet presence.” . . . I hear it all the time from former colleagues and friends in the consulting business. Guess what folks, this isn’t 2002 anymore. An internet presence isn’t just for e-commerce and tech startups. Today, [...]